Wistia video thumbnail - How Graze is Experimenting Their Way to Growth

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Magento Imagine 2017 Video – Lean Thinking in Retail – the graze story

Here is the recording video of the talk at Magento Imagine 2017 by Edd Read, co-founder and former CTO at graze.comand Osvaldo Spadano CEO & Founder at Akoova.

Graze.com is an inspiring story and a great example of adopting Lean Thinking in Retail. In this talk we discussed about:

  • Lean and its history
  • How graze.com developed a Lean culture from the early days
  • Lean Startup
  • How the Lean Startup methodology has been used at graze in the past few years to help experiment their way to strategic initiatives and growth
  • The innovators’ Dilemma view

We hope you enjoy the video and share your thoughts and experience with us.

Here are the Slides of the same talk:


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